Guerilla Marketing!!??? WATCH! Corporation VS. The Vandel, Taking the whole subway car Back!

Guerrilla marketing was originally a marketing strategy in which low-cost, unconventional means (including the use of graffiti, sticker bombing, flyer posting, etc.) were used in a (generally) localized fashion to draw attention to an idea, product, or service. Today, guerrilla marketing may also include promotion through a network of individuals, groups, or organizations working to popularize a product or idea by use of such strategies as flash mobs, viral marketing campaigns, or internet marketing.

“Advertisers have been stealing graffiti tactics for years,” says long-time graffiti writer 2ESAE. SKI adds, “We’re not allowed to paint trains anymore. Who knew that years later… fucking Target could have a full car?”

Denver-based street artist JOLT creates a mural inspired by DEW